The new beauty trend that says to the world (or your couple hundred Instagram followers) ‘I woke up like this’, takes the bare face no-makeup make-up to a new level. It’s all about looking as natural as possible, yet using the right products to achieve it. It’s clear that big make-up companies would never loose the chance to sale, and if smoothie-lovers and runners are changing the way we feel about our bodies, the face would go along with it too. Brands like Marc Jacobs and Givenchy sent their models through the runway with a look that looked like there was no make-up whatsoever. Movie stars arrived at the Red Carpet looking like they had nothing to hide. It comes with an attitude of elf-awareness and confidence. For the movie Wild, director Jean-Marc Vallee made sure Reese Witherspoon had no makeup at all, giving away all vanity. So if you’re planning to go for it, make sure to have all the right equipment for it!