As New York based label Rag and Bone expands overseas for the first time, the company has also launched its first ad campaign staring British supermodel Kate Moss. Rag and Bone was founded in 2002 by newcomer designers Marcus Wainwright and David Neville; although the men were committed to producing their garments in the US when possible, they were always “guided by a strong British tailoring influence.”
Moss’ collaboration with Rag and Bone celebrates both the new store opening in England’s Sloane Square as well as the label’s original design concept. Neville notes, “It felt fitting to shoot our first ever collection campaign in London, especially as we are opening a store there this month.” The designer adds, “our English roots have always influenced our aesthetic and casting Kate was another nod to our heritage.”
England’s flagship store, occupying a choice corner location, is set to open this summer. While the store-front’s façade highlights England’s picturesque historical architecture, the inside mimics the label’s raw and industrial look, beautifully incorporating exposed brick walls, unfinished ceilings, and iron staircases. With the new store and Kate’s campaign set to be a success, Rag and Bone may continue to open more European locations in the near future.
Written by: Madison Mayster