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Affordable Designer Fashion at JCPenny

Mary-Kate and Ashley Olsen attend the jcpenney launch event at Pier 57 on January 25, 2012 in New York City. Photo by Kevin Mazur/Getty Images for jcpenney

JCPenny hasn’t always been a brand synonymous with style and fashion. However, all that has changed as the brand adds Ellen DeGeneres to their design team that also includes celebrities Mary-Kate and Ashley Olsen, Cindy Crawford, Martha Stewart and Nanette Lepore. These recent partnerships are part of the brand’s fresh new look that will be featured in stores across America.

Cindy Crawford attends the jcpenney launch event at Pier 57 on January 25, 2012 in New York City. Photo by Kevin Mazur/Getty Images for jcpenney

Nanette Lepore, Photo: John Aquino (WWD.com)



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